To the rescue

WooCommerce is great, but the checkout needs some love. Below, we’ve shared 15 fundamental issues we see with the default WooCommerce checkout. We are working to fix them all.


You have to enter your first name and last name in separate fields when users generally think of their names as a single entity.


Optional inputs presented as open text fields demand a disproportionate amount of attention, as users still have to notice that the field is optional and deduce whether or not the field is relevant for them.


The optional and open second Address field introduces ambiguity, with users often wondering if they should type all information in Address Line 1 (street name, number, apartment floor, apartment number, etc) or divide it, following the logic that “Two form fields, two inputs”.


The City and State inputs are not auto-detected from the ZIP or postal codes entered by the shopper.


There's no way to alleviate privacy concerns by explaining why we ask for private information like a phone number.


Field validation and error recovery experiences are very primitive and don't actually help the user progress through the form.


The user has to fill out the billing address first, the purpose of which may be ambiguous for the shopper, instead of the shipping address, which is straight-forward.


The billing address form is not associated with the payment section where it actually belongs.


The shipping methods and payment options are trapped inside the order summary section, which makes absolutely no sense.


The hierarchy of information within available shipping methods is not conducive to decision-making for the shopper.


The design of the selected options in the shipping method and payment options looks meek and lacks the courage to clearly stand out from other options.


The very distinct, logically-linear steps of the checkout flow are placed all over the page and do not follow any kind of sensible order.


The shopper is forced to evaluate if they need to create an account when it can clearly be done after they have finalized their purchase.


Both the design and placement of the coupon code section demands needless attention encouraging users to go on a coupon hunting trip, significantly increasing the chances of them not returning to complete the purchase.


The Thank you page does not present the right information in the right way to assure the shopper that the order has been placed successfully.

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