To self: “What would a dream reach for the plugin be like?” Self: “Every single WooCommerce store using the plugin.” That’s what it would look like. But realistically, I would be

After deciding to restart the WooCommerce checkout plugin on Jan 1, I was waiting to get started after handing off certain design responsibilities with InfiniteWP, WP Time Capsule, WPMerge and LocalSync.io

While I do not believe in the transient nature of new year resolutions, it certainly represents a start of something new and hence a moment to review the past. For me,

It’s been a few months of fixing compatibility issues and even though that’s not the best place to be in, we wanted to serve our current users well. But I just

In addition to facing compatibility issues trying to implement the optimizations alongside the WooCommerce checkout, another thing that started bothering me was giving the control of enabling and disabling the optimizations

Before launching the public beta, we had the WooCommerce Checkout Optimization plugin tested with popular WooCommerce themes and plugins and were pretty confident that we’ll be able to achieve what we

During one of our initial brainstorming sessions, we got a list of current players in the WooCommerce Checkout Optimization space. There were a few but the only one worth mentioning is

I have always marveled at how good UX sits right at the confluence of simplicity and functionality. And how all of us can benefit from the absence of the unnecessary. But