BLOG
Our thoughts and rants on how to improve the state of e-commerce from a UX perspective.
Mobile checkout usability
Mobile e-commerce traffic has exploded recently and frequently constitutes 40-60% of all traffic to many e-commerce sites. A study by the Baymard Institute shows that 43.2% of all smartphone or
Use ‘Delivery Date’ Instead of ‘Delivery Speed’
When shoppers get to the Shipping Methods step in the checkout, they have one main concern: “When will I receive my order?” The answer to that has traditionally been a
The pitfalls of Woocommerce Checkout and how to fix them
TABLE OF CONTENTS Simplifying Checkout Forms to Avoid an Overwhelming appearanceUse a Single ‘Full Name’ FieldHide ‘Company Name’ behind a linkCountry should be auto-detected using visitors’ IP addressHide second ‘Street
Mobile checkout usability
Mobile e-commerce traffic has exploded recently and frequently constitutes 40-60% of all traffic to many e-commerce sites. A study by the Baymard Institute shows that
Use ‘Delivery Date’ Instead of ‘Delivery Speed’
When shoppers get to the Shipping Methods step in the checkout, they have one main concern: “When will I receive my order?” The answer to
The pitfalls of Woocommerce Checkout and how to fix them
TABLE OF CONTENTS Simplifying Checkout Forms to Avoid an Overwhelming appearanceUse a Single ‘Full Name’ FieldHide ‘Company Name’ behind a linkCountry should be auto-detected using