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Our thoughts and rants on how to improve the state of e-commerce from a UX perspective.

Use ‘Delivery Date’ Instead of ‘Delivery Speed’
When shoppers get to the Shipping Methods step in the checkout, they have one main concern: “When will I receive my order?” The answer to that has traditionally been a

The pitfalls of Woocommerce Checkout and how to fix them
TABLE OF CONTENTS Simplifying Checkout Forms to Avoid an Overwhelming appearanceUse a Single ‘Full Name’ FieldHide ‘Company Name’ behind a linkCountry should be auto-detected using visitors’ IP addressHide second ‘Street

Use ‘Delivery Date’ Instead of ‘Delivery Speed’
When shoppers get to the Shipping Methods step in the checkout, they have one main concern: “When will I receive my order?” The answer to

The pitfalls of Woocommerce Checkout and how to fix them
TABLE OF CONTENTS Simplifying Checkout Forms to Avoid an Overwhelming appearanceUse a Single ‘Full Name’ FieldHide ‘Company Name’ behind a linkCountry should be auto-detected using